Unveiling Bannou: The All-Weather Versatile Coat by Bywater Goodie Inc.

Revolutionizing Rainwear: A Stylish Solution for Sunny and Special Days

The inspiration behind Bannou lies in the simple conditions for wearing a raincoat: rain and availability. Bywater Goodie Inc. recognized that the latter condition often goes unfulfilled, leading to missed opportunities to utilize raincoats. Thus, the concept of "a raincoat to be worn on a 'Harenohi'" was born, with 'Harenohi' signifying both sunny days and special occasions in Japanese. The goal was to create a raincoat that could be worn comfortably on sunny days without causing discomfort and stylishly on special occasions.

Bannou, meaning versatility in Japanese, lives up to its name with its unique properties. The coat is made of high-grade materials and features a formal silhouette, making it suitable for special occasions. Its high moisture permeability and water pressure resistance ensure it can be worn on sunny days without causing discomfort. The coat's design also includes a concealed zipper and a removable hood for formal use.

The realization of Bannou involved careful selection of materials and innovative design techniques. The fabric chosen has high moisture permeability and water pressure resistance, ensuring the coat's functionality as a raincoat. The zipper is concealed to maintain the coat's formal appearance, and the hood is removable, adding to its versatility. The design team, led by Hideyuki Kishihara, focused on the texture of the material, aiming to create a coat that could be worn over a suit as a normal coat, not recognizable as a raincoat.

Despite the existence of similar raincoats on the market, Bannou stands out for its attention to detail. The material texture, silhouette, and details such as the concealed zipper are carefully selected to make it look like an ordinary coat from the outside. The design team overcame several challenges, including the structure of the detachable hood and the thickness of the overlapping fabrics, to achieve this.

Bannou is a testament to Bywater Goodie Inc.'s commitment to innovation and design excellence. The coat was awarded Silver in A' Fashion, Apparel and Garment Design Award in 2023, a prestigious accolade that recognizes top-of-the-line, creative, and professionally remarkable designs. With its balance of functionality and style, Bannou is set to revolutionize rainwear and become a staple in wardrobes worldwide.